TransfermaticBUS at College of Marin

    BUS 124 - Marketing

    Recent Professors
    Bill Comings
    Recent Semesters
    Fall 2026
    Class Size
    35 students
    Credits
    3
    Fall 2026 Sections
    View Fall 2026 sections of BUS 124
    Transfers To
    CSU
    Description
    (No prerequisite.) This introductory course on the vital business area of marketing is open to all students. Topics include marketing's role in society, the market structure, channels of distribution, retail institutions, product development, packaging, pricing, and promotion. (CSU)