BUS 70 - Introduction to Marketing
- Recent Professors
- Carolyn Johnson
- Recent Semesters
- Spring 2027, Fall 2026, Spring 2026
- Class Size
- 38–40 students
- Credits
- 3
- Spring 2027 Sections
- View Spring 2027 sections of BUS 70
- Transfers To
- CSU
- Description
- Introduction to integrated marketing strategies: Identification and satisfaction of customers' wants and needs with products (goods and/or services), price, place, and promotional strategies; customer relationship management; integration of marketing into strategic business plans.