BUS 125 - Marketing Research and Testing
- Recent Professors
- Carolyn Johnson
- Recent Semesters
- Spring 2027, Spring 2026
- Class Size
- 40 students
- Credits
- 1
- Spring 2027 Sections
- View Spring 2027 sections of BUS 125
- Transfers To
- CSU
- Description
- Introduction to market research, testing and development for successful entrepreneurial ventures: Concept testing with a range of primary and secondary research; the entrepreneurial market research mindset; concept improvement; preparation for the start-up financing phase; and ethics and social responsibility.