BUS C150 - Introduction to Marketing
- Recent Professors
- Christie Elam, Joshua Chambers, Christina Corrales-Cotto
- Recent Semesters
- Spring 2027, Fall 2026, Spring 2026, Fall 2025, Spring 2025
- Class Size
- 45 students
- Difficulty
- 5.6Moderateout of 10
- Credits
- 3
- Spring 2027 Sections
- View Spring 2027 sections of BUS C150
- Transfers To
- CSU
- Description
- This course provides a practical introduction to contemporary marketing principles as applied in an increasingly Internet-driven marketplace. Topics include analyzing market characteristics and research, evaluating product and service strategies, devising value-added supply chain distribution approaches, and building strategic marketing plans.