BUS C150 - Introduction to Marketing
- Recent Professors
- Joshua Chambers, Christina Corrales-Cotto
- Recent Semesters
- Fall 2026, Spring 2026, Fall 2025, Spring 2025, Fall 2024
- Class Size
- 45 students
- Credits
- 3
- Fall 2026 Sections
- View Fall 2026 sections of BUS C150
- Transfers To
- CSU
- Description
- This course provides a practical introduction to contemporary marketing principles as applied in an increasingly Internet-driven marketplace. Topics include analyzing market characteristics and research, evaluating product and service strategies, devising value-added supply chain distribution approaches, and building strategic marketing plans.