BUS C142 - Entrepreneurial Marketing and Operations

    Recent Professors
    Javier Wedekind-Flores, Fernando Gabela, Justin White
    Recent Semesters
    Spring 2027, Fall 2026, Spring 2026, Fall 2025, Spring 2025
    Class Size
    45 students
    Difficulty
    5.3Moderateout of 10
    Credits
    3
    Spring 2027 Sections
    View Spring 2027 sections of BUS C142
    Transfers To
    CSU
    Description
    The course examines managing the marketing and operational aspects of a business start-up. This includes business development, marketing, and operations. Students will be introduced to concepts of organizational structures, strategic planning, marketing, supplier relationships, distribution channels, and resources needed to launch successfully. Additionally, the course will reinforce the entrepreneur mindset in support of personal and professional development.