Recent SemestersFall 2026, Fall 2025, Fall 2024, Fall 2023, Fall 2022Class Size40 studentsCredits3 Transfers ToCSUDescriptionESL 188 Exploration of the role of advertising and integrated marketing communications in the marketplace. Working knowledge of areas associated with the advertising industry: target marketing; ad agency organizations and operations; media strategies; use of television, radio, outdoor advertising; online and social media, print media; sales pro- motions; and alternative advertising. CSU Required for all Marketing and Fashion Merchandising majors. 