Recent SemestersFall 2026, Spring 2026, Fall 2025, Spring 2025, Fall 2024Class Size40 studentsCredits3 Transfers ToCSUDescriptionESL 188 Introduction to the core concepts and applications of contemporary consumer behavior. Topics include needs and motives, personality, perception, learning, attitudes, and cultural influences that lead to understanding consumer decision-making and behavior. Explores the impact of consumer behavior on marketing strategies and promotional tactics. CSUUsually HeldTue 1:10pm–4:00pm, Tue 12:10pm–3:00pm, Tue 5:10pm–6:25pm 