Transfers ToCSUDescriptionESL 188 Introduction to the concepts, analyses, and activities that comprise marketing management, and to provide practice in assessing and solving marketing problems. A foundation for advanced electives in Marketing as well as other business/social disciplines. Topics include marketing strategy, customer behavior, segmentation, market research, product management, pricing, promotion, sales force management, and competitive analysis. CSU Required for all Marketing majors.Usually HeldWed 2:10pm–5:00pm 