HOTFS 431 - Hospitality Marketing Management
- Recent Professors
- D. Bentum
- Recent Semesters
- Spring 2027
- Class Size
- 48 students
- Difficulty
- 5.2Moderateout of 10
- Credits
- 3
- Spring 2027 Sections
- View Spring 2027 sections of HOTFS 431
- Transfers To
- Not transferable
- Description
- The application of basic marketing principles in the hospitality service product. Students will develop and present strategic marketing plans for a hospitality organization. Identification of the market, image development, advertising, sales promotions, public relations, and the administration and control of a marketing plan.