BUSMKT 55 - Advertising
- Recent Professors
- A. McDaniel-Smith, M. Stockhausen
- Recent Semesters
- Spring 2027, Fall 2026
- Class Size
- 37 students
- Difficulty
- 4.4Moderateout of 10
- Credits
- 3
- Spring 2027 Sections
- View Spring 2027 sections of BUSMKT 55
- Transfers To
- CSU
- Description
- Historical, economic, social, and psychological appeal of advertising. Practical and psychological aspects of product packaging, trademarks, and color. Production techniques for the basic advertising media. Advertising management techniques, campaign scheduling, budgeting, and evaluation. Career opportunities and trends.