BUSMKT 40 - Marketing Principles
- Recent Professors
- A. McDaniel-Smith, A. Capossela, C. Burnley, M. Solaiman
- Recent Semesters
- Spring 2027, Fall 2026
- Class Size
- 37 students
- Difficulty
- 4.4Moderateout of 10
- Credits
- 3
- Spring 2027 Sections
- View Spring 2027 sections of BUSMKT 40
- Transfers To
- CSU
- Description
- Principles and methods of marketing as practiced by successfully managed business firms. Course is management-oriented, covering demand analysis, forecasting, product development, price determination, distribution channels, material handling, advertising, personal selling, and global and Internet marketing.