BUSMGT 11 - Retail Merchandising and Management
- Recent Professors
- D. Dokter
- Recent Semesters
- Fall 2026
- Class Size
- 37 students
- Difficulty
- 4.3Lightout of 10
- Credits
- 3
- Fall 2026 Sections
- View Fall 2026 sections of BUSMGT 11
- Transfers To
- CSU
- Description
- Role of retailing in serving the needs of the community. Analysis of consumer needs, store location, financial requirements, and legal process of starting a retail operation. Planning for store layout, merchandise mix, vendor negotiation, pricing, displaying, advertising, selling, and controlling of merchandise.