TransfermaticBUS at Canada College

    BUS. 233 - Social Media Marketing

    Recent Professors
    Not yet assigned
    Recent Semesters
    No scheduled sections on record
    Class Size
    Not published
    Credits
    3
    Transfers To
    CSU
    Description
    This course offers a comprehensive examination of the strategic role of social media in digital marketing, delving deeper into technical methodologies and tactics tailored for maximizing social media engagement and effectiveness. Topics include social media platforms, content creation, paid advertising, influencer marketing, and the ethical use of social media. Students develop social media marketing plans, set objectives, identify target audiences, and evaluate the success of social media campaigns.