TransfermaticBUS at Canada College

    BUS. 193 - Digital Marketing

    Recent Professors
    Not yet assigned
    Recent Semesters
    No scheduled sections on record
    Class Size
    Not published
    Credits
    3
    Transfers To
    CSU
    Description
    This course provides a comprehensive overview of digital marketing, which is the practice of promoting products, services, or brands using technology such as websites, search engines, social media, email, and mobile apps. The course covers critical digital marketing strategy components. Through the discussion of theoretical concepts as well as engaging in hands-on activities, students are exposed to careers in this dynamic field.