BUS. 180 - Marketing

    Recent Professors
    Ramin Ekhtiar, Marina Noel, Mark P. Walker
    Recent Semesters
    Fall 2026, Summer 2026, Spring 2026, Fall 2025, Summer 2025
    Class Size
    15–40 students
    Credits
    3
    Fall 2026 Sections
    View Fall 2026 sections of BUS. 180
    Transfers To
    CSU
    Description
    This course is an introduction to marketing and sales techniques used in business. Students learn about the "four P's" of marketing (Product, Price, Place, Promotion), market segmentation, target markets, market research, marketing budgets, and the marketing plan. Internet tools for small business marketing are also included, such as social networks, blogging, images, video, and websites.
    Usually Held
    Tue Thu 8:30am–9:45am, Tue 6:10pm–8:00pm, Thu 6:10pm–8:00pm, Tue 6:10pm–8:40pm