BUS 482 - Marketing Principles
- Fall 2026 Sections
- View Fall 2026 sections of BUS 482
- Transfers To
- Not transferable
- Description
- Prepares students to apply business marketing concepts and principles. Introduces and analyzes the marketing mix (product, price, promotion, and placement) and marketing strategies as they pertain to business operations. Provides general and practical knowledge on marketing research, target market analysis, consumer behavior, and promotional campaigns. May be offered in a distance-learning format.
- Usually Held
- Tue Thu 1:00pm–2:20pm