TransfermaticBUS at Cabrillo College

    BUS 450 - Advertising for Small Business

    Recent Professors
    Not yet assigned
    Recent Semesters
    No scheduled sections on record
    Class Size
    Not published
    Credits
    0
    Transfers To
    Not transferable
    Description
    Prepares students to plan and initiate advertising and promotion for small businesses, emphasizing local and regional media. Covers media planning, budgeting, and purchasing, and media creation. Includes an overview of design and layout for television, radio, newspaper, magazine, brochures, fliers, outdoor media, direct mail, web, social media, and press releases as marketing tools. May be offered in a distance-learning format.