BUS 60 - Advertising and Promotion
- Recent Professors
- Jennifer M. Nelsen
- Recent Semesters
- Spring 2027, Fall 2026, Spring 2026
- Class Size
- 35 students
- Difficulty
- 6.0Demandingout of 10
- Credits
- 3
- Spring 2027 Sections
- View Spring 2027 sections of BUS 60
- Transfers To
- CSU
- Description
- This course introduces students to the function of promotion in relation to business and society. It looks at promotion as a social and economic institution. Emphasis is placed on integrating marketing communications across multiple platforms including social media and other online spaces to achieve the organizations objective.