AB 15 - Agricultural Communication and Sales

    Recent Professors
    Blaire E. Britten
    Recent Semesters
    Spring 2026
    Class Size
    28 students
    Credits
    3
    Spring 2026 Sections
    View Spring 2026 sections of AB 15
    Transfers To
    CSU
    Description
    The study of principles and practices of the selling process: selling strategies and approaches, why and how people buy, prospecting, territory management, and customer service. Self-management, communication, and interpersonal skills necessary in developing managerial abilities, leadership qualities, and facilitating teamwork within the agribusiness sector will be explored. Students will gain experience through role-play, formal sales presentations, and job shadowing. The course content is organized to give students an in-depth understanding of the factors and influences that affect the agribusiness industry on a day-to-day basis. Application of these concepts and methods will be through hands-on projects developing solutions for agriculture business. (C-ID AG-AB 112).
    Usually Held
    Mon Wed 9:30am–10:45am