BADM 19 - Marketing
- Spring 2026 Sections
- View Spring 2026 sections of BADM 19
- Transfers To
- CSU
- Description
- This course is a survey of major marketing methods, institutions, and practices. Topics covered include the distribution of goods and services from producer to consumer; trade channels, agencies of distribution, trends in marketing practices. In addition, the role of the consumer in marketing process is emphasized via the study of market research, product planning, pricing, marketing costs, and marketing legislation.