MUSM 314 - The Business of Music Marketing
- Recent Professors
- Scott A. McChane
- Recent Semesters
- Spring 2026
- Class Size
- Not published
- Credits
- 3
- Prerequisite
- None.
- Spring 2026 Sections
- View Spring 2026 sections of MUSM 314
- Transfers To
- CSU
- Description
- This course covers the process of music promotion. Topics include definitions of promotion, developing media/industry fan lists, and assembling a promotion packet. This course also discusses current Internet strategies and new technologies developed for promotion. In addition, a campaign for album release and distribution is discussed and planned. This course is not open to students who have successfully completed MUSM 113.