MKT 330 - Internet Marketing
- Recent Professors
- Alice Piovesan, John Thinh Ngoc Le
- Recent Semesters
- Fall 2026, Spring 2026, Fall 2025, Spring 2025
- Class Size
- Not published
- Credits
- 3
- Prerequisite
- None.
- Fall 2026 Sections
- View Fall 2026 sections of MKT 330
- Transfers To
- CSU
- Description
- This course introduces the use of social media and other Internet technologies, with an emphasis on the theory and practice of marketing in an electronic environment. Topics include the personalization and interactivity of the Internet to build strong customer relationships. These concepts are applied to traditional brick and mortar as well as exclusively online businesses.