MKT 330 - Internet Marketing

    Recent Professors
    Alice Piovesan
    Recent Semesters
    Spring 2027, Fall 2026, Spring 2026, Fall 2025, Spring 2025
    Class Size
    Not published
    Difficulty
    2.4Lightout of 10
    Credits
    3
    Prerequisite
    None.
    Spring 2027 Sections
    View Spring 2027 sections of MKT 330
    Transfers To
    CSU
    Description
    This course introduces the use of social media and other Internet technologies, with an emphasis on the theory and practice of marketing in an electronic environment. Topics include the personalization and interactivity of the Internet to build strong customer relationships. These concepts are applied to traditional brick and mortar as well as exclusively online businesses.
    Usually Held
    Mon 12:00pm–1:20pm