MKT 312 - Retailing
- Recent Professors
- John Thinh Ngoc Le, Don L. Carlson
- Recent Semesters
- Fall 2026, Fall 2025
- Class Size
- Not published
- Credits
- 3
- Prerequisite
- None.
- Fall 2026 Sections
- View Fall 2026 sections of MKT 312
- Transfers To
- CSU
- Description
- This course is an introduction to the field of retailing. It covers various aspects of retailing, including store location and layout, consumer behavior, human resource management, merchandise buying, pricing, and promotion. Multichannel retailing is discussed, which includes stores, websites, catalogs, and telemarketing. Field trips may be required.