MKT 310 - Selling Professionally

    Recent Professors
    Don L. Carlson
    Recent Semesters
    Spring 2026, Spring 2025
    Class Size
    Not published
    Credits
    3
    Prerequisite
    None.
    Spring 2026 Sections
    View Spring 2026 sections of MKT 310
    Transfers To
    CSU
    Description
    This course examines the personal selling philosophy and career opportunities in professional consumer and business selling. The development of a successful presentation strategy is examined, and techniques are illustrated for the steps of selling: approach, sales demonstration, overcoming objections, negotiation, closing, and servicing the sale. This course helps develop better selling and personal marketing techniques. Field trips may be required.