TransfermaticMKT at American River College

    MKT 300 - Principles of Marketing

    Recent Professors
    Alice Piovesan, John Thinh Ngoc Le
    Recent Semesters
    Spring 2027, Fall 2026, Summer 2026, Spring 2026, Fall 2025
    Class Size
    Not published
    Difficulty
    3.2Lightout of 10
    Credits
    3
    Prerequisite
    None.
    Spring 2027 Sections
    View Spring 2027 sections of MKT 300
    Transfers To
    CSU
    Description
    This course provides a general overview of the principles of marketing. It focuses on the marketing concept and customer satisfaction. Topics include the controllable elements of the marketing mix (product, place or distribution, promotion, and price) as well as the uncontrollable � � � � � � � � � � � � � elements of the marketing environment. This course also examines the topics of target marketing, market segmentation, consumer behavior, social responsibility, marketing research, and international marketing.
    Usually Held
    Mon Wed 10:30am–11:50am, Tue 6:00pm–7:20pm, Mon 10:30am–11:50am