MKT 300 - Principles of Marketing

    Recent Professors
    Alice Piovesan, John Thinh Ngoc Le
    Recent Semesters
    Fall 2026, Summer 2026, Spring 2026, Fall 2025, Summer 2025
    Class Size
    Not published
    Credits
    3
    Prerequisite
    None.
    Fall 2026 Sections
    View Fall 2026 sections of MKT 300
    Transfers To
    CSU
    Description
    This course provides a general overview of the principles of marketing. It focuses on the marketing concept and customer satisfaction. Topics include the controllable elements of the marketing mix (product, place or distribution, promotion, and price) as well as the uncontrollable � � � � � � � � � � � � � elements of the marketing environment. This course also examines the topics of target marketing, market segmentation, consumer behavior, social responsibility, marketing research, and international marketing.
    Usually Held
    Mon 10:30am–11:50am, Mon Wed 10:30am–11:50am, Tue 6:00pm–7:20pm, Tue 6:00pm–9:05pm