JOUR 351 - Public Relations Writing and Media Techniques

    Recent Professors
    Leland C. Gordon
    Recent Semesters
    Fall 2026, Spring 2026, Fall 2025, Spring 2025
    Class Size
    Not published
    Credits
    3
    Prerequisite
    None.
    Fall 2026 Sections
    View Fall 2026 sections of JOUR 351
    Transfers To
    CSU
    Description
    This course is a study of public relations (PR), including planning PR campaigns, preparing client messages for newspapers, magazines, radio, broadcast and online outlets, and working with reporters to position stories. It examines public relations techniques in business, education, entertainment, social service, and other fields. It also covers crisis PR.