BUS 212 - Marketing for Small Businesses

    Recent Professors
    Alice Piovesan
    Recent Semesters
    Spring 2027, Fall 2026, Summer 2026, Spring 2026, Fall 2025
    Class Size
    Not published
    Difficulty
    2.4Lightout of 10
    Credits
    1
    Prerequisite
    None.
    Spring 2027 Sections
    View Spring 2027 sections of BUS 212
    Transfers To
    Not transferable
    Description
    ENGWR 300/480) or ESLW 340 This course covers how small businesses market products and services to consumers through the creation of a marketing plan. Topics include identifying target markets and utilizing the marketing mix to most effectively reach customers.