VOCE 7706 - Marketing, Branding & Packaging

    Recent Professors
    Not yet assigned
    Recent Semesters
    No scheduled sections on record
    Class Size
    Not published
    Credits
    12
    Transfers To
    Not transferable
    Description
    Learn the basics of developing a marketing plan including business name and logo design, advertising, promotion, and networking. This class will introduce techniques for understanding your product, customers, competition, and and how your product fits into the market. Instruction on the packaging and labeling requirements of the CA Cottage Law will be included as well as research into direct and indirect sales opportunities and appropriate venues.