TransfermaticBUS at Allan Hancock College

    BUS 103 - Advertising

    Recent Professors
    Robert W. Bryant
    Recent Semesters
    Fall 2026
    Class Size
    40 students
    Credits
    3
    Fall 2026 Sections
    View Fall 2026 sections of BUS 103
    Transfers To
    CSU
    Description
    A survey of advertising media; the psychology of advertising; motivational research; formulation of advertising budgets; mechanics of layout and copy; and evaluation and selection of media.