BUS 103 - Advertising
- Recent Professors
- Robert W. Bryant
- Recent Semesters
- Fall 2026
- Class Size
- 40 students
- Difficulty
- 4.8Moderateout of 10
- Credits
- 3
- Fall 2026 Sections
- View Fall 2026 sections of BUS 103
- Transfers To
- CSU
- Description
- A survey of advertising media; the psychology of advertising; motivational research; formulation of advertising budgets; mechanics of layout and copy; and evaluation and selection of media.